The lover, 1985, with lettering by craig decamps and the victorian fairy tale book. Her story plays out like a romantic movie, opening on a young girls dreamy eyes as she stares at the starry sky of a billboard, with a couple kissing and a single word she would find impossible to forget. She is in the art directors hall of fame, and is also a teacher and an wellpublished author. Last week, the college released her third sva subway poster, which can be found in stations throughout the new york city system. Louise filis inspiring type of graphic design logoworks blog. The ornate style promoted by the 1925 paris exposition dramatically affected design down to the most.
Louise fili is director of louise fili ltd in new york, specializing in food packaging and restaurant identities. Design legend louise fili photographs the gorgeous typography of italy fili shares her threedecade love affair with italys typography and vintage. The design icon lunched with 99u at via carota in the west village, whose logo she created for its launch in 2015, to talk about why your studios name matters, the reason your clients person in charge must be present at all meetings, and what happens when you serve gelato at your studio presentations. Book jackets for pantheon books, art direction and design by louise fili.
Books elegantissima the design and typography of louise fili louise fili. Heller and filis books are an absolute goldmine when it comes to typography and ornament. From her design studio overlooking bustling midtown manhattan, graphic designer louise fili has spent the better part of the last three decades building a small empire that some have called the envy of every designer. School of visual arts will honor louise fili with the 28th annual masters series award and exhibition. Design legend louise fili photographs the gorgeous. Classic threedimensional lettering, by steven heller, louise fili that we offer will evoke you to be smarter. Formerly senior designer for herb lubalin, fili was art director of pantheon books from 1978 to 1989, where she designed close to 2,000 book jackets. She much of her early work was with book covers and illustrations, designing almost two thousand book jackets. See more ideas about louise fili, typography and graphic design studios. Connect with users and join the conversation at architectural digest.
Mfa design and bfa design faculty member louise fili is no stranger to the demands of the new york city subway. Her influence in new york city is everywhere from restaurants and subways to nearly every corner bodega in manhattan. The work certainly represents her elegantissima style, as detailed in her latest book, elegantissima. Louise fili designs with unmatched grace and elegant craftsmanship, unifying old and new to create contemporary forms in typography. Inside the business of illustration, steven heller, marshall arisman. Louise fili is a new yorkbased graphic design firm specializing in food packaging, restaurant identities, logos, and book design. The lover was a runaway bestseller pantheons first since dr zhivago in 1958. The memorial gallery at farmingdale state college presents louise fili, a worldrenowned graphic designer who has created over 2000 book covers and countless logos, packaging and signage that have been seamlessly woven into our everyday lives. We have had the opportunity to design hundreds of logos over these three decades. Louise fili has been an inspiration for designers around the world since the 1980s, when she raised the bar on book cover design, creating close to two thousand jackets as art director for pantheon books.
Considered a leader in the postmodern return to historical styles in book jacket design, fili explores historic. How graphic design legend louise fili became the envy of. Everything looks better in montecatini, from book jackets to monog. Considered a leader in the postmodern return to historical styles in book jacket design, fili explores historic typography combined with modern colors and. In the mid1950s, sva took to the platforms of new york citys subway with advertising posters that were both. Graphics from the great white way, vicki gold levi, steven heller. Her work often draws on inspiration from her love of italy, modernism, and european art deco styles. All of them are fantastic for reference and inspiration, whatever your skill level. The font features distinctive ligatures typical of the time when art nouveau emerged as a worldwide phenomenon. Louise fili photographs parisian signs in her book. Filis work currently focuses on restaurant identity, foodrelated logos and packaging. Considered a leader in the postmodern return to historical styles in book jacket design, fili.
Louise has written numerous other books, with and without her husband steven heller. Louise fili shares her words of wisdom from 40 years as a designer louise fili centre with some of her team in a custom larte del gelato car following her logo makeover for the brand. Print magazine, one of the worlds most revered graphic design publications, turned 75. In 1989 fili founded her own graphic design studio, louise fili ltd, and branched out. A historical collection of cuban design from the 1920s to the revolution in 1959. The lover, 1985, with lettering by craig decamps and the victorian fairy tale book, 1988, with illustration by john craig. Yeah, at least youll know greater than others that dont. Louise fili elegantissima and the 2012 hall of fame design. Born of italian parents, louise fili travels obsessively to europe, particularly italy and france, where she collects design inspiration of all kinds, photographing shop signage, combing flea markets, and collecting food packaging. A far cry from the days when she designed book jackets. Design pioneer louise fili on gastronomic passion and gangster. Her work is now showcased in her new book, elegantissima. Culled from steven heller and louise filis popular international deco series of inspirational reference books, the material in euro deco comes from italy, spain, the uk, germany, france, and the netherlands, primarily between wwi.
Louise fili on a life in food and design design week. Everything looks better in montecatini, from book jackets to. She and her husband, steven heller, have coauthored numerous books on different art styles and graphic design. She heads louise fili ltd, a graphic design studio that offers unique and elegant solutions to all things related to food, books, and culture, including brand development for restaurants and specialty food packaging. Her style is characterized by graceful, calligraphic elegance, bringing together old and new to create contemporary forms in typography. Elegant lettering from designs golden age by steven heller and louise fili. New york designer louise fili has made a career of finding elegant design solutions often influenced by european modernism and a love affair with food, but when it comes to logos theres nothing she likes more than cleaning up other peoples mess. Louise fili principal, an expert in italian visual culture, is an internationally celebrated creative director, graphic designer, type designer, and author. A conversation with critically acclaimed designer louise fili arts atl. After two years of developing her own expressive style. On this weeks episode ian interviews louise fili, an italianamerican graphic designer whos specialised in brand development for food packaging and restaurants for the past 30 years.
Shes been designing book covers since the 70s as art director of pantheon, and founded her own studio in new york in 1989. Louise fili is an italian american designer who has been in the field since the 1980s. This was a design genre that had just started to emerge. Louise fili shares her words of wisdom from 40 years as a. Themed book lists 15 books on art deco october 21, 2014. In many ways, the book is a straightforward look at the artistry behind italys most eccentric signage. Louise fili is director of louise fili ltd, a new yorkbased design studio specializing in branding for food packaging and restaurants.
How graphic designer louise fili creates timeless logos. Louise fili has been an inspiration for designers around the world since the when she raised the bar on book cover design, creating close to two thousand jackets as art director for pantheon bo gift guide. A book cover design company who create professional and beautiful book covers, working with clients from around the globe and for all genres of book. See more montecatini takes its cues from the elegant stile liberty travel posters of italy in the early 1900s.
This letter could not influence you to be smarter, but the book shadow type. Read louise filis bio and get latest news stories and articles. Born on april 12, 1951, in orange, new jersey, louise fili displayed early graphic art skills by carving letterforms into her bedroom wall as a youngster. The signs of paris, explores the citys unique signage. Formerly senior designer for herb lubalin, fili was art director of pantheon books for eleven years, where she designed over 2000 book jackets. Fili, who opened her studio in 1989 after working as the art director of pantheon books for more than 10 years, has an unmistakable style. Between 1978 and 1989 she designed close to 2,000 beautifully unique book jackets as art director of pantheon books. Here are some lettering and typography books from my shelves. Graphic design luminary louise fili on her obsession with. Louise fili will be the first comprehensive retrospective of her fortyyear career and include book jacket, branding, food packaging, and restaurant identity work. Louise fili has coauthored fourteen design books with steven heller.
He is the recipient of the 1999 aiga medal for lifetime achievement. Louise fili dieline is a bespoke creative platform that exists to serve the packaging community. Recognized for impeccable craftsmanship, elegant use of typography and designing with a passion and focus that is the envy of every designer. Louise fili mermaid inn is a charming restaurant in the style of a seafood shack. Fili later became a freelancer at knopf working on picturebooks, where she. Montecatini takes its cues from the elegant stile liberty travel posters of italy in the early 1900s. Based in new york, fili is the founder of louise fili ltd, and she certainly knows a thing or two about brand building and the critical importance of design. Fili is recognised for her intense attention to detail, fresh reinterpretaion of vintage sources and her. New york city based graphic design studio specializing in restaurant branding, logos, food packaging, hand lettering and typography. In 1989 fili founded her own graphic design studio, louise fili ltd, and. Louise fili is at the top of my list, as well as the list of so many other professionals. Louise fili is an italianamerican graphic designer recognized for her elegant use of typography and timeless quality in her design. In 1989 fili founded her own graphic design studio, louise fili ltd, and branched out into the fields of restaurant and food packaging design.
In the 1980s louise fili raised the bar on book cover design, creating more than two thousand inspiring jacket designs as art director for pantheon books. Louise fili ltd is a graphic design studio that offers unique and elegant solutions to all things related to food, books, and culture, including brand strategy and development for restaurants and specialty food packaging. Two thousand book jackets later, in 1989, i opened my own studio, louise fili ltd, making a conscious decision to focus on my passions for food, typography, and all things italian. How graphic design legend louise fili became the envy of every designer. Fili, who opened her studio in 1989 after working as the art director of pantheon books for more than 10 years, has an unmistakable style informed by.
Graphic design between the wars, steven heller, louise fili. Fili was art director of pantheon books for eleven years, where she designed close to 2000 book jackets. Starting in her early 20s, louise fili spent years wandering the streets of paris, photographing the beautiful old signs she saw along the way. When louise fili sits down to create a restaurant logo, she pencils the restaurants name over and over on tracing paper until, many pages later, a. Louise fili is a former senior designer for herb lubalin, now running her own design studio where she specializes in packaging, logo and book design. Louise fili is an american graphic designer who grew up in an italianamerican family in new jersey. We discuss how she discovered her niche, her logo design process, typography design, her incredible books and so much more. Louise fili designs with unmatched grace and elegant craftsmanship, unifying. A sprawling compendium of art deco design from across europe, euro deco features a broad range of exemplary graphic ephemera. We at louise fili ltd are proud to celebrate our 30th year of creating custom typography for restaurants, food packaging, books and fonts thank you to all the talented designers who have passed through our doors, and to our clients for the creative freedom we craveand for staying in business. For celebrated graphic designer and incessant flaneur louise fili, its the citys dazzling signage. Classic threedimensional lettering, by steven heller, louise fili.
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